Over 40+ years, Ripar Cosmetici has combined university research, nutritional study and the knowledge of cosmetic surgeons and aestheticians to create products that help perfect the unique beauty of women of all skin types worldwide.
Ripar Cosmetici
Year: 2016/24
Some images courtesy of Figmenta
My contribution to Ripar as art director is shaping a new era for the brand’s visual identity. With a fresh look and international flavour, while preserving its authenticity, Ripar has established itself as one of the most competitive Made in Italy brands. This evolution was marked by a significant milestone in 2016, when Ripar joined the prestigious "Beauty Made in Italy" program at the Italian Trade Commission in New York, a recognition of its excellence.
Under my art direction, the brand's visual identity has been modernized, aligning with contemporary market trends. Each product is showcased with a refined and minimal aesthetic, elevating its appeal and reflecting the brand's luxurious essence. By combining tradition and innovation, my work ensures Ripar remains relevant and competitive in the global beauty market, attracting a diverse and discerning audience.