Birra La Dama began its journey in 1994, long before craft beer became a trend, driven by a passion for brewing and a deep-rooted friendship. Born in the vibrant neighborhood of Tufello in Rome, their evolution has always been fueled by curiosity and a desire to explore and experiment. Now established near the shores of Lake Garda, their brewery is more than a production space—it's a living lab where tradition and innovation blend seamlessly, guided by the belief that beer is more than just a drink; it's a story waiting to be told.

For Birra La Dama’s e-commerce platform, my aim was to go beyond the standard online shop. I envisioned a site that would not only facilitate sales but also narrate the brand's story, capturing the spirit of their journey and the essence of each brew. Drawing inspiration from their illustrated labels, I designed a digital space that feels like a travel diary—each page inviting the user to experience the passion and history behind every bottle.