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Milly Carlucci

Milly Carlucci is undoubtedly one of the most loved Italian TV presenters of all time.

Client: Milly Carlucci
Agency: You&Web

Year: 2015
Milly Carlucci
Milly Carlucci achieved success in the 80s and has since earned her place of honor among the most representative faces of Italian TV.

She has become a true icon of Rai (Italy's national public broadcasting company), with her prime-time shows, such as the iconic Dancing with the Stars and The Masked Singer, widely acclaimed by the public.
While working with Milly, during my time at You&Web, I had the idea to turn her signature into a brand.

Since the word signature can be defined as a 'distinctive pattern, product, or characteristic by which someone or something can be identified,' a signature brand is an original, cohesive design based on Milly's personality that is carried across all print, digital, and web communications.
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